Dirk Rogl

Designing and leading high-level industry discussions and events across travel, technology and policy. This is not standard moderation. I structure conversations, challenge perspectives and ensure real outcomes — especially in complex environments such as AI, digital distribution and platform economics. What you get: • Preparation and structuring of the session (topics, flow, key questions) • Alignment with speakers in advance (if required) • Strong, focused moderation with clear narrative and energy • Ability to manage senior stakeholders (C-level, public sector, tech leaders) • Clear takeaways and positioning for audience and organizers

Supporting travel companies in high-pressure situations, from reputational risks to operational crises. This is not classic PR. I help structure the narrative, define clear messaging and ensure consistent communication across stakeholders. What you get: • Rapid assessment of the situation and communication risks • Clear messaging framework (internal + external) • Positioning towards customers, partners and media • Alignment of key stakeholders (management, comms, operations) • Guidance for interviews, statements and critical conversations Typical use cases: • Operational disruptions (e.g. delays, cancellations, incidents) • Reputation risks and media pressure • Strategic repositioning in sensitive situations • Leadership communication under uncertainty Background: • Deep travel industry expertise (airlines, tour operators, platforms) • Experience in structuring complex industry narratives • Strong understanding of media logic and stakeholder dynamics