Crisis Communication & Strategic Positioning

about this service

Supporting travel companies in high-pressure situations, from reputational risks to operational crises. This is not classic PR. I help structure the narrative, define clear messaging and ensure consistent communication across stakeholders. What you get: • Rapid assessment of the situation and communication risks • Clear messaging framework (internal + external) • Positioning towards customers, partners and media • Alignment of key stakeholders (management, comms, operations) • Guidance for interviews, statements and critical conversations Typical use cases: • Operational disruptions (e.g. delays, cancellations, incidents) • Reputation risks and media pressure • Strategic repositioning in sensitive situations • Leadership communication under uncertainty Background: • Deep travel industry expertise (airlines, tour operators, platforms) • Experience in structuring complex industry narratives • Strong understanding of media logic and stakeholder dynamics

what's included