Sometimes the information you need exists inside people's heads, not on the internet. I conduct thoughtful qualitative interviews and conversations to uncover attitudes, motivations, experiences, language and unmet needs. I can interview: • Consumers • Customers • Creatives • Founders • Experts • Local communities • Cultural participants • Event attendees • Professionals • Specific demographic or interest groups I can work from your interview guide or develop the questioning framework myself. My background in consumer insight and ethnographic research means I look beyond the literal answer for patterns, contradictions, emotional drivers and cultural context. Deliverable Depending on the assignment: • Interview recordings/notes • Key quotations • Themes and patterns • Participant observations • Cultural interpretation • Emerging needs • Strategic implications
1 hour
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London, England, GB
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