I test how something (product, strategy, plan, system) actually behaves in the real world, Identify friction that data would miss, and report not only what works, but how it lands and how it can be improved to better fit in the embodied world. This includes • Testing and evaluating products, services, locations or complex processes • Assess trustworthiness and emotional impact of things on real people • Evaluate user experience not just by analyzing data, but by looking at subtext and what is not being said.
1 hour
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Cologne, NRW, DE
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