
When AI interacts with humans as customers: FTC Act compliance, deceptive practices analysis, disclosure requirements, and informed consent for AI-driven recommendations. Real-world experience matters: determining whether an AI product's marketing is deceptive requires using the product as a real consumer would — signing up, going through onboarding, reading the disclosures (or discovering they're buried), and experiencing the AI's recommendations firsthand. Experience from conducting these real-world product tests, documenting the entire consumer journey from signup to purchase, and comparing marketed claims to actual user experience produces compliance findings grounded in what consumers actually encounter. Covers state consumer protection acts, FTC guidance on AI marketing claims, and emerging AI transparency regulations. Delivered as compliance review with risk matrix and remediation plan.
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