Wiebe

I am a Senior Online Marketing Manager with 11+ years of experience building and scaling digital acquisition, e-commerce, SaaS, and brand-growth programs. I develop full-funnel growth strategies across paid search, paid social, SEO, lifecycle marketing, CRO, analytics, and marketing automation. I manage multi-million-dollar media budgets across Google, Meta, Microsoft, LinkedIn, TikTok, and emerging channels. My work has improved blended ROAS by 31%, increased conversion rates from 2.7% to 3.4%, reduced qualified-lead costs by 24%, and grown marketing-sourced pipeline from $6.2M to $14.8M. I can help teams improve campaign performance, build measurement and attribution frameworks, create executive dashboards, optimize landing pages and funnels, develop SEO roadmaps, implement CRM automation, and forecast growth opportunities. I am experienced with GA4, Google Tag Manager, Looker Studio, HubSpot, Salesforce, Klaviyo, Optimizely, and Hotjar. I also lead cross-functional teams and partner closely with Sales, Product, Finance, Creative, and agency stakeholders to turn customer data into measurable revenue growth.