Marketing and communication Strategy
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Audit and advice first after we will see your needs • 360° Marketing Strategy: Designing and orchestrating multi-channel campaigns (Social, Media, Acquisition, and Content). • Account-Based Marketing (ABM): Implementing high-precision strategies to target, engage, and convert high-value accounts. • Brand & Content Management:Creating and Supervising the production of premium digital and print assets, including white papers, podcasts, and videos. • Tool Implementation: Expert setup and training for major CRM and Automation platforms such as HubSpot, Salesforce, and Webmecanik. • Performance Audits: Analyzing your existing marketing funnel and technical stack to identify bottlenecks and maximize ROI. • Web Analytics: Tracking and data visualization using Matomo and Google Suite (DV360/GTM/Ads).
• Sales Strategy & Negotiation: Setting up commercial frameworks, managing the sales cycle, and leading complex negotiations. • Lead Generation Optimization: Aligning marketing efforts with sales goals to ensure a consistent pipeline of qualified opportunities. • Tender & RFP Support: Expert guidance on responding to high-stakes calls for tender and feasibility studies
As a highly experienced Marketing and Communication professional, I excel in driving BtoB growth and client success. Currently, as a marketing manager at Google Cloud and Client Director at Agence Aressy epoka Mantu, I manage and expand client portfolios, orchestrate comprehensive 360° marketing campaigns, and implement advanced Account-Based Marketing (ABM) strategies. My expertise spans the entire commercial cycle, from prospecting and negotiation to networking. I lead and mentor project teams, ensuring timely execution, budget adherence, and high-quality content production across digital and print mediums. My background includes significant experience with key clients for specific marketing initiatives. Previously, as a Business Consultant at Webmecanik, I specialized in pre-sales, marketing automation strategy, and client onboarding, including training and webinar animation. I am adept at strategic planning, financial analysis, and commercial development, always aiming for optimal results.