MarOps | IT | Software Architect | Investor
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With extensive experience in Marketing Operations, IT, software architecture, and investment planning, I excel at leveraging technical expertise to drive business growth and efficiency. My journey began with foundational IT and software skills, which I've consistently applied to scale marketing programs, ensure positive ROI, and implement advanced A/B testing methodologies. I have a proven track record of architecting and managing complex systems, including building a full financial planner site using modern AI and database technologies, and orchestrating the migration of multiple Marketo instances into a unified platform. As a MarkOps leader, I've managed end-to-end Eloqua administration, from Salesforce and ZoomInfo integration to achieving 99-100% IP sender scores. My problem-solving skills, rooted in deep technical analysis and root cause identification, allow me to tackle challenging issues and implement innovative solutions, such as fully automating GDPR compliance and tradeshow experiences using program canvases and CDOs. I am passionate about simplifying complex technical concepts for diverse teams and fostering alignment on scalable strategies, always focusing on data-driven outcomes and continuous improvement.