Leonard Belous

**Brand creation: key steps and recommendations** 1. **Defining the brand's mission and values.** Clearly state what your brand is, what values it carries, and what mission it fulfills. This will help to create the basis for all subsequent decisions in the field of marketing and communications. 2. **Target audience research.** Identify who your potential client is: their age, interests, needs, and preferences. This will help to develop more effective promotion and communication strategies. 3. **Development of a unique trade offer (USP).** Identify what makes your brand unique and sets it apart from the competition. It can be a unique product, service, pricing policy, or customer service approach. 4. **Creating a visual brand image.** Design a logo, color palette, fonts, and other visual elements that will be associated with your brand. The visual image must be consistent with the brand's mission and values, as well as be