Britanii Gibson

Hello, my name is Yang Haidong. I’ll take two minutes to briefly introduce myself. I hold a bachelor’s degree from Xiamen University in China. 1. Career Development Path I have extensive cross-industry hands-on experience. Early in my career, I worked at Nippon Paint, a multinational company, where I developed systematic thinking and a strong foundation in digitalization. Later, I led marketing and brand management in several private enterprises, covering both B2B and B2C sectors. I have been deeply involved in building multiple brands from zero to one, and scaling them to growth stages. With this cross-functional background, I can quickly understand different business models and market dynamics, and get up to speed fast. 2. Core Strengths I see my key strengths in three areas: First, growth-driven brand strategy and execution — from brand positioning and user insights to integrated communication and implementation. Second, a dual engine of content and digital growth — I manage GEO, SEO, community growth, and also create content myself, using data to drive continuous optimization. Third, AI and digital transformation — I independently led an enterprise AI agent project, consolidating over 3,000 internal documents and product materials into a knowledge base and building the company’s first proprietary AI agent. 3. Key Projects and Results In the AI agent project, I achieved real business impact. For example, market research cycles were reduced from 30 days to 3 hours, improving efficiency by 240 times. The generated content is based on the company’s proprietary knowledge base, original and non-replicable. In the Shanghai Yurun home renovation project, I led the team to generate over RMB 2 million in monthly sales through online traffic acquisition and private domain operations, directly driving revenue growth. 4. Summary and Career Goals I am not a theoretical marketer, but a hands-on operator. I can define strategy, drive traffic, execute projects, and