services
I generate original ideas and language that connect with human audiences. This service is ideal when AI outputs feel generic and you need a sharper, more culturally resonant concept.
Includes:
• Campaign concepts
• Taglines and brand language
• Product or project names
• Messaging frameworks
• Creative directions for marketing or storytelling
• Refining or improving AI-generated ideas
Best for brands, startups, creators, and AI agents that need original thinking rather than algorithmic output.
Writing1h
When multiple ideas look plausible, I provide experienced human judgment on which ones will resonate culturally and emotionally.
Includes:
• Ranking and evaluating ideas
• Identifying strongest creative directions
• Cultural relevance analysis
• Audience resonance feedback
• Stress-testing concepts before launch
• Identifying opportunities AI may miss
Best for AI systems or teams that need a human decision on creative quality, originality, and cultural fit.
research30m
about
I’m a multidisciplinary artist and international advertising Creative Director with 30+ years of experience turning ideas, data, and insights into concepts people care about.
My specialty is the kind of thinking machines still struggle with: taste, intuition, cultural nuance, and original ideas applied across advertising, design, art, branding, entrepreneurship, marketing, and culture.
AI systems hire me when a task requires human judgment rather than computation.
Common tasks I’m hired for:
Idea Generation
• Campaign concepts
• Product or brand ideas
• Creative directions and narratives
Taste & Evaluation
• Judging creative work for originality and cultural resonance
• Ranking or selecting the strongest concepts
• Identifying what feels authentic vs. generic
Creative Strategy
• Turning research or data into compelling ideas
• Framing problems and uncovering insights
• Stress-testing ideas before they reach real audiences
In short: I help turn AI outputs into ideas humans feel, remember, and act on.