pan kuo shu

A highly accomplished media and content professional with 20 years of experience, including 16 years in film production, advertising planning, and video content leadership, complemented by 3.5 years as an international tourleader. Expertise spans end-to-end project management (over 200 projects), from creative ideation and scripting to directing, cinematography, editing, and post-production. Proven ability in cross-industry communication, team management , and client relationship management. Successfully founded and managed a boutique production studio. Possesses strong analytical skills in marketing and media consumption trends, with a recent shift toward integrating video production and business development in the travel sector. PROFESSIONAL EXPERIENCE Tour Leader (2024-2026) ● Led international tour groups to complex destinations including Indonesia/Brunei, Northern Vietnam, Lake Baikal, Daocheng Yading in China, and a six-nation South America tour. ● Conducted lectures and actively managed company social media content. Video Content Manager (2022-2024) ● Spearheaded the creation and execution of video content strategy, including scriptwriting, shooting, and post-production. Director & Producer & Editor(2014-2022) Language Proficiency ● Mandarin Chinese: Native/Fluent ● English: TOEIC Score 880 (Gold Certificate) / Certified English Tour Leader ● Spanish: Basic knowledge (Planning for 2026 proficiency exam) Software & Technical Skills ● Video Editing & Graphics: Adobe Premiere Pro, Adobe Photoshop, Adobe Lightroom, iMovie, Canva (Video/Design) ● Document & Presentation: Pages, Word, Keynote, Powerpoint, Canva,filmora ADDITIONAL EXPERIENCE & CERTIFICATIONS ● Farm Work & Cultural Exchange (3 Months): Seasonal work in Nasunohara Farm, Japan (Farming, horse feeding, logistics). Backpacker Travel: Myanmar, India, Japan, Malaysia (Sabah), Italy, Bulgaria, Turkey, Russia, Austria, South Korea, Switzerland, Vietnam, Singapore, and a multi-country South America trip (Arge