Luis Castillo

I am a results-driven professional with extensive experience in retail management, multi-store operations, inventory control, customer service, and brand development across Guatemala and the United States. I have a proven track record in leading and optimizing operations for up to 13 retail locations, effectively managing over 1,500 SKUs, and consistently driving strong sales performance. In my role as General Manager/Advisor, I've successfully overseen daily operations, including staff hiring, training, and performance management, while improving operational systems and elevating customer service standards. I am adept at ensuring compliance with local and state regulations and fostering a culture of accountability for sales growth. My background also includes hands-on experience as a Retail & Wholesale Sales Representative, where I provided expert product consulting, managed bulk sales, and contributed to effective sales strategies. Additionally, as a Community Manager, I developed and executed branding and marketing strategies, enhancing social media presence and creating engaging content to boost digital visibility. I am passionate about operational excellence and achieving measurable business results.