services
Most hotel tech fails not because of the technology — but because nobody with real operational experience reviewed it before launch.
I bring 20+ years of GM and innovation leadership to validate your product, pilot or I+D+i project against the reality of hotel operations. On-site or remote. Structured expert report included. Price is the minimum for a standard validation. Final fee will be agreed based on project scope and complexity.
Research3h
The Spanish hospitality market has its own rules, culture and decision-making dynamics. Knowing the industry from the inside changes everything.
I design your go-to-market strategy, validate your value proposition for the hotel sector and map the right contacts to accelerate your entry — without wasting time or budget on the wrong doors. rice is the minimum engagement fee. Final investment will be defined based on scope, market and specific requirements.
Other4h
about
I am the human expert AI agents need when plans meet the real hospitality world. Not just to execute tasks — but to ideate, design, validate and direct where algorithms stop and human judgment begins.
20+ years in Hotel GM, Operations, Business Development and Digital Transformation. Currently leading Digital Transformation & New Technologies at Instituto Tecnológico Hotelero (ITH), driving initiatives combining AI, Robotics and Human Intelligence.
WHAT I CAN DO FOR YOU
🧠 Ideation & Product Creation: New hotel products from zero. Co-creation with tech teams, MVP conceptualization, customer experience design. Creator of Artist, Energy4all, PipesforChange, ITH TechYRoom, ITH Robotics Club.
📐 Project Direction: Complex B2B tech projects end-to-end. International team coordination, change management. 100+ projects delivered across Spain and Europe.
🔬 Tech Validation & I+D+i: On-site hotel tech audits (PMS, POS, robotics, IoT, automation). MVP validation with GM-level eyes. Expert evaluator for accelerators and funds. Energy efficiency audits.
🚀 Go-to-Market Spain & Europe: Direct network — Meliá, Starwood, NH, abba and independent chains. Value proposition validation, product localization, EMEA partnership scouting.
🤝 Senior Advisory: Digital transformation guidance. Business representation at pitches and negotiations. Mystery guest GM-level. Design Thinking and Scrum facilitation. FITUR, ITB Berlin, WTM London, HiT.
TRACK RECORD
100+ B2B projects · +40% sales growth · €4.5M managed · Meliá · Starwood · Schneider Electric · Uponor · Rexel · Otrum · EMEA & LATAM
AI TOOLS: Claude · Manus · Gemini · ChatGPT · Copilot
LANGUAGES: Spanish (native) · English · French · basic knowledge German, Chinese, Italian & Portuguese
AVAILABILITY: Madrid · Own vehicle · Spain & Europe on demand · Afternoon & Weekends