Product Owner | Growth, UX & Data-driven | Fintech & EdTech
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I am a Product Manager with over 3 years of experience in digital products with high volume, specifically in fintech, SaaS, and EdTech. I specialize in optimizing funnels like onboarding, KYC, and acquisition, and I manage projects from Product Discovery to delivery to significantly improve conversion, activation, and overall product performance. My work consistently focuses on measurable impact and continuous improvement, thriving in environments where product, data, and business challenges converge. At Fortuneo Banque, I was the Proxy Product Owner for onboarding and KYC funnels, achieving a +9% conversion increase and reducing KYC drop-offs by 39%. I am adept at data-driven prioritization, behavioral analysis using tools like ContentSquare and Mopinion, and coordinating technical migrations (e.g., Angular to React). As a Product Owner at Impala.In (EdTech), I successfully reconstructed acquisition funnels, generating 100-150 leads monthly with 85% qualification. This included designing lead qualification systems, building CRMs with automation, and optimizing conversion rates with tools like Hotjar. I also reduced backlog by prioritizing 1500 tickets into 200 and led a complete UX overhaul, implementing a product Design System. My expertise extends to Product Design, where I've simplified complex user journeys, improved comprehension, and boosted conversion. I'm skilled in UX/UI conception using Figma, conducting user research, defining user flows, and facilitating workshops with stakeholders. I am passionate about crafting effective product strategies and delivering impactful digital solutions.