Communications, Public Relations, Writing, Mental Health Advocate, Hispanic/Latino Culture Expert
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Need help getting press coverage for your brand? I’ll help you identify the right story angles, media targets, and timing to maximize your chances of earning meaningful coverage. I’ve led PR strategy for global brands across sports, CPG, and tech and know what makes a story land with media. In this session we can cover: Story development Media angles Launch strategy PR planning Campaign ideas Press outreach strategy Perfect for startups, brands, and founders preparing for a launch or campaign.
Looking to connect authentically with Latino audiences? I help brands build culturally relevant strategies that resonate. I’ve worked in Hispanic marketing across agencies and brands and have helped companies reach diverse audiences through culturally grounded campaigns. We can cover: Latino audience insights Cultural relevance Messaging Campaign ideas Partnerships Community activations Ideal for brands entering multicultural markets.
I’m a Communications & PR brand and marketing leader with 15+ years of experience driving growth for Fintech, QSR, food & beverage, and sports-adjacent brands including PayPal, Venmo, McDonald’s, Heineken, Barilla, Modelo, Citi, AWS and major sports properties across soccer, UFC, college football, and esports. My background spans brand strategy, product launches, sponsorships, and experiential marketing, grounded in an MBA in Marketing and a strong command of consumer insights, go-to-market planning, and cross-functional execution. A core strength of mine is helping brands unlock growth by connecting authentically with high-value, fast-growing consumer segments through culturally informed strategy, creative, and media — particularly in sports and live-experience environments where relevance directly drives engagement and loyalty. Most recently, I co-founded mente, a mental health brand and social community built from lived experience, where I’ve led end-to-end brand building: managing teams, budgets, and timelines; producing experiential activations; overseeing content creation and distribution; and using analytics and market research to optimize performance. This combination of large-scale brand work and hands-on entrepreneurship gives me a pragmatic, results-focused approach to building brands that resonate and scale.