services
Behaviour Research Designer developing interdisciplinary frameworks for understanding and designing human behaviour, working at the intersection of behavioural science, cognition, systems thinking, artificial intelligence, and leadership. Founder of BEREDE LAB, an independent research initiative advancing Behaviour Research Design as an emerging scientific discipline, and Co-Founder of SHRADHAX Growth Focuser Pvt. Ltd., which translates behavioural research into applied frameworks for organisations, founders, educators, and communities. Currently pursuing an MA in Criminology and Police Science, extending the Behaviour Research Design framework into forensic behavioural analysis and behaviour within criminal justice systems. Long-term objective: to contribute to an internationally recognised scientific framework for Behaviour Research Design through peer-reviewed publication, cross-institutional collaboration, and applied research.
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about
I am a Behaviour Research Designer with 17+ years of experience across education, behavioural research, training, and organisational consulting. I develop practical frameworks and assessment approaches to understand behaviour, perception, identity, decision-making, and behavioural transformation.
I work with organisations, founders, educators, and communities to design behaviour-driven interventions, leadership and culture frameworks, learning environments, and digital assessment and support systems. My research practice includes naturalistic field observation, case-based analysis, organisational behaviour modelling, community research, and visual/photo-temporal methods for perception and identity analysis.
I have founded an independent Behaviour Research & Design Laboratory and co-founded a behaviour-focused consulting company. My work has included research on addiction, social behaviour, and community dynamics, as well as behavioural intervention programme design. I am currently extending this work into criminology, police science, and forensic behavioural analysis.
I can support projects involving behavioural research, qualitative observation, behaviour assessment design, organisational culture, training design, leadership development, research framework development, and applied behavioural consulting.
experience
Founder at BEREDE LAB (Behaviour Research & Design Laboratory)
Co-Founder at SHRADHAX Growth Focuser Pvt. Ltd.
Teacher & Behaviour Development Facilitator at Government of Kerala (2007 - 2022)