about
I am Shijulal Sarngadharan, a Certified Strategic Digital Marketing Professional with over two decades of experience designing and executing growth-focused marketing strategies that deliver measurable business outcomes. My background spans B2B, B2C, and D2C ecommerce, SaaS, IT services, and multinational enterprises, where I have built full-funnel digital marketing systems across the USA, UK, Canada, Singapore, Australia, South Africa, the Middle East, and India.
My work focuses on aligning modern digital marketing with real business impact. As the industry evolves through AI-driven search, semantic SEO, predictive analytics, and automation-led campaign management, I specialise in translating these shifts into practical strategies that improve customer acquisition, retention, and lifetime value. I manage integrated organic and paid ecosystems including Google Ads, Meta, LinkedIn, programmatic advertising, SEO, content frameworks, and conversion-focused websites, ensuring investments support pipeline growth and revenue performance.
Conversion rate optimisation is a core strength. I leverage advanced audience segmentation, behavioural insights, and data-driven UX improvements to increase efficiency across both paid media and owned digital assets. My approach combines testing frameworks, analytics, and customer journey mapping to refine performance while maintaining scalability. I have managed substantial international marketing budgets with a strong emphasis on accountability, optimisation, and sustainable growth.
I also bring deep expertise in SEO and content strategy designed for modern search environments, including technical optimisation, semantic structuring, and EEAT-aligned frameworks that strengthen authority and visibility in AI-influenced ecosystems. I implement advanced analytics solutions such as GA4 event modelling, GTM automation, and attribution analysis to keep marketing measurable and future-ready.
Beyond execution, I have led cross-functional teams across SEO, paid media, social marketing, content, creative, and CRM, building collaborative workflows that connect strategy, delivery, and measurement. My leadership style emphasises clarity, experimentation, and adaptability in fast-changing digital environments.
Overall, I combine 20 years of marketing leadership with AI-enabled strategy, helping brands move beyond visibility toward scalable, data-driven competitive advantage in an increasingly intelligent digital landscape.