Guilherme Fernandez

I am a senior content strategist with 9 years of experience creating high-impact content for technology, SaaS, financial services, and software consulting companies. I combine strategic planning, UX writing, B2B editorial work, and data analysis to produce content that supports business outcomes. I have led complex, cross-functional initiatives involving product, UX, engineering, marketing, sales, and executive stakeholders. At a major Brazilian bank, I led help and UX content for a digital migration that unified six mobile apps. The content reached 5 million weekly views during migration while call-center demand remained below half of projected volume. My work includes B2B content strategy, executive and C-level messaging, ABM campaigns, sales enablement materials, chatbot and conversational UX, SEO/GEO, and content performance analysis. I have supported enterprise account campaigns, created content that improved conversion to demos, and translated technical subjects into clear, useful communication for specialized audiences. I also build AI-assisted editorial workflows using GPT, n8n, automated briefings, quality rubrics, and human-supervised editing. I can help teams improve content consistency, reduce rework, create scalable production processes, and maintain high editorial quality across complex technical topics.