Ziad Omar

I am a marketing specialist with hands-on experience planning, launching, and optimizing Meta Ads campaigns, conducting market research, and creating data-driven marketing strategies. I manage audience targeting, campaign budgets, creative testing, and performance tracking using metrics such as ROAS, CPC, and CTR. I combine paid media execution with analytics skills in Python, SQL, Power BI, Excel, and Google Analytics to turn campaign, e-commerce, operational, and inventory data into clear business recommendations. My experience includes competitive analysis, pricing research, feasibility studies, social media content planning, corporate profile development, and SOSTAC-based strategy development. I can support businesses with Meta advertising campaigns, performance reporting, dashboard creation, market and competitor research, content calendars, and actionable marketing insights for leadership and non-technical stakeholders.