Fashion Designer | Lingerie & Swimwear | E-commerce Buying & Creative Direction
I’m a fashion designer and commercial creative with experience spanning lingerie and swimwear design, e-commerce buying, visual storytelling, and strategic account management. I combine hands-on creative work with an analytical approach to understanding customers and building commercially relevant products. Through my independent fashion projects, I develop original concepts from sketch to final production, research materials, work with delicate fabrics, and create styling and campaign direction. I use customer feedback and sales insights to refine designs and product presentation. My buying experience includes sourcing independent designers, negotiating with suppliers, planning assortments, managing pricing and margins, and supporting digital campaigns and lookbook shoots. I also bring seven years of account management experience at HP, where I managed a high-value client portfolio, delivered more than 10% year-over-year growth, improved operational workflows, and mentored junior colleagues. I can help with fashion concept development, product curation, visual merchandising, campaign styling, and commercially informed planning.