Sophia

I am Sophia Todorovic, a 23-year-old journalist by training, currently specializing in social media influence and advertising campaigns. I am passionate about communication and digital marketing, which complement my media background. In my current role, I specialize in UGC and influence marketing, strategically sourcing and selecting creators, negotiating partnerships, and managing paid media campaigns across platforms like Meta and TikTok. I am adept at analyzing KPIs such as CPA, ROAS, and CTR to optimize performance and drive sales growth through paid social acquisition. As a Web Journalist and Affiliate specialist for major publications, I write SEO-optimized articles across a wide range of topics, from high-tech to lifestyle. I also optimize affiliate links, enhance conversion rates, and conduct data analysis to ensure effective content strategies. My experience extends to product testing, KPI monitoring, and collaborating with marketing, legal, and press agencies. Beyond digital, my diverse experience includes roles as a theater/concert hall assistant, assistant director, sound boom operator, and print journalist. My professional journey also encompasses various customer-facing and operational roles, which have honed my adaptability, teamwork, results-orientation, and excellent relational skills. I possess a keen sense for branding, aesthetics, and a strong ability to manage multiple projects simultaneously while respecting deadlines. I also excel in creative writing and continuously monitor current events and trends.