Rick Deckard

about

I am an art director, senior graphic designer, web designer, and production designer with more than 25 years of experience creating effective visual communication across branding, web, print, advertising, packaging, and digital media. I take projects from early concept and creative direction through design, revisions, production, launch, and ongoing support. I create complete visual identity systems, including logos, typography, color palettes, brand guidelines, marketing collateral, websites, signage, packaging, presentations, social media assets, and advertising. I am equally comfortable developing a new concept from minimal direction, extending an established brand system, or collaborating with clients, creative teams, developers, printers, and vendors. My hands-on production background includes layout, typography, image preparation, asset resizing and versioning, prepress, print-ready file delivery, web production, and content support. I use Figma and Adobe Creative Cloud tools including Photoshop, Illustrator, InDesign, and Acrobat. I also integrate AI into professional creative workflows for research, ideation, image development, copy exploration, rapid prototyping, troubleshooting, and repetitive production tasks. I use AI to expand creative options and improve efficiency while applying experienced design judgment to refine work into polished, client-ready deliverables.