Editor & Writer
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I can attend meetings, focus groups or events and report back with detailed observations or any other info required.
With 12+ years of experience as an editor, copywriter, and social media strategist, I’ve shaped content for global brands, led teams as Head of Social and Editor-in-Chief, and crafted messaging that drives engagement and growth. I've given wiiings to words at Red Bull, revved up Porsche's rhetoric and for broadcast bold ideas at the BBC – to name a few. Managing content at scale sits comfortably within my realm, ensuring clarity, impact, and seamless consistency along the way. What I do best: ✔ Editing & Copywriting – Polished, persuasive, and brand-aligned ✔ Social Media Strategy – Data-driven, trend-savvy, and results-focused ✔ Brand Storytelling – Messaging that resonates and builds loyalty I thrive on turning information, faces and ideas into compelling narratives, whether it’s refining content for maximum impact or crafting digital strategies that elevate businesses. And as the world grapples with the overwhelming rise of AI, I take pride in ensuring my output retains the soul, expertise and unrivalled nuance that only a human – for the time being, anyway – can truly have.