first conversation is free, sign up to message Revy
This campaign performance highlights the importance of continuous analysis and structured A/B testing. By systematically testing different creatives (image vs. video), messaging approaches (soft sell vs. hard sell), and audience segments, higher-performing combinations can be identified and scaled. Data-driven optimization will ensure more efficient budget allocation and improved lead generation results across each funnel stage.
This project builds an automated lead generation workflow using Apify and API integrations. The process starts by triggering the workflow, running an Apify actor to collect lead data, and retrieving the dataset. The data is then processed through HTTP requests and converted from HTML to Markdown format. An AI model is used to analyze or refine the extracted information, and the final structured results are automatically appended to Google Sheets. The goal of this project is to automate data scraping, enrichment, and reporting to streamline lead management and improve efficiency.
I am a Performance Marketing Specialist with expertise in digital advertising and campaign optimization. I have successfully scaled brands on platforms like Tokopedia, Shopee, and Blibli by executing high-performing ad strategies that maximize ROAS and minimize acquisition costs. My core strengths include Meta Ads, Google Ads (SEM), TikTok Ads, and A/B testing, with a focus on audience segmentation, retargeting, and lookalike modeling. I am passionate about leveraging data to refine ad performance, drive conversions, and unlock new growth opportunities through strategic, results-driven advertising.