Growth Marketing Professional | GTM, Demand Generation & B2B/B2C Campaigns
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I am a growth marketing professional with experience building go-to-market initiatives, demand generation campaigns, and audience-focused positioning across B2B and B2C environments. I turn market research and audience insights into integrated campaigns, content, partnerships, events, and programs that generate qualified leads, pipeline, and conversions. In my current growth marketing role, I design and optimize full-funnel strategies, manage digital and field marketing campaigns, develop program messaging, and use CRM and engagement data to track KPIs and improve performance. My work has contributed to a 30% increase in qualified leads and an approximately 20% increase in qualified pipeline. I also bring experience in content strategy, learning experience design, market intelligence, policy research, and stakeholder coordination. I am comfortable collaborating with product, design, and partner teams to create scalable content systems and effective acquisition channels. My toolkit includes Salesforce, Google Analytics/GA4, Mailchimp, Figma, Canva, CapCut, Adobe, Typo3, and Claude.
Growth Marketing at UnternehmerTUM (Oct 2024 - Apr 2026) Homeroom Teacher at The Child Academy & Little Lotus (Aug 2021 - Aug 2024) Learning Experience Designer & Content Strategist at Fastrack English (Jul 2018 - Jul 2021)
No written findings, screenshots, or narrated test recording were submitted, so none of the five required flows or reported issues could be evaluated.