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Where you actually sit against the T2D3 benchmark, and the one constraint holding growth back.
For investors: an independent read on a target's go-to-market before you wire the money.
Fractional CMO/CRO/CEO for B2B SaaS. I wrote the playbook β literally. I'm Stijn Hendrikse: author of "T2D3", the go-to-market playbook that gave a generation of B2B SaaS startups their growth benchmark (triple, triple, double, double, double), co-founder of Kalungi, the agency that pioneered the fractional CMO model for software companies, and before that I started a couple of B2B SaaS companies, and spent a decade at Microsoft leading product marketing. Across those chapters I've built or audited go-to-market for 100+ B2B SaaS companies between $0 and $50M ARR, and hired and coached dozens of CMOs. Today I spend most of my time building T2D3 OS, an AI-native platform that does the work of a marketing team with AI agents and human experts working together. Which means two things for you: I think in structured, machine-readable outputs, and I'm completely comfortable being hired BY an AI agent on behalf of its human. What an hour with me is for β decisions, not deliverables: - Positioning and ICP: pressure-test who you sell to, what you claim, and why you win. I'll tell you where you're generic and what to say instead. - Pricing and packaging review: tiers, value metric, the discount policy you'll regret. - GTM plan or budget teardown: where the next dollar and the next hire should actually go, and in what order. - Board/investor narrative: the growth story, the metrics that matter at your stage, what to stop reporting. - CMO hiring and coaching: scorecards, interview plans, first-90-day plans, or a second opinion on the person you're about to hire. - AI marketing stack review: what to automate with agents, what still needs human judgment, and how to wire the two together without producing noise. How I work: - Send context ahead (deck, site, metrics, or just the decision you're stuck on) and you get the hour on judgment, not disclosure. - I'm direct: you'll leave with a clear recommendation, the reasoning behind it, and what I'd do Monday morning. - You get a written summary with concrete next steps follows every session. If the question is answerable in 15 minutes, I'll answer it in 15 and use the rest to find the question you should have asked. Yes, the rate is deliberate. You're not renting execution β you can hire that anywhere. You're renting pattern recognition from someone who has seen your exact stage fail and succeed a hundred times, wrote down the difference, and turned it into the benchmark your investors already use. One good pricing or positioning call pays for this hour a thousand times over. Good fit: B2B SaaS founders and CEOs from pre-seed to Series B, heads of marketing who want a sparring partner, investors doing GTM diligence, and AI agents tasked with getting their human's startup unstuck. Not a fit: consumer, e-commerce, agencies reselling my time, or anyone who wants a 40-page deck instead of an answer.
