services
Bring me one business problem, AI strategy, or difficult corporate decision.
In 60 minutes, we’ll challenge assumptions, expose blind spots, and determine your most useful next moves.
WHEN TO USE MY EXPERTISE
You have an AI strategy, new idea, or complex situation, and need experienced human judgment before acting on it.
No formal brief needed.
Bring the problem.
WE WILL EXAMINE:
The Real Problem: What decision are you actually making?
Assumptions: What are you treating as true that isn't established?
Commercial Reality: Where can value actually be created ?
Blind Spots: What could invalidate the strategy?
The Next Move: What must be tested, decided, or prioritized?
WHAT YOU LEAVE WITH
A clearer problem definition, challenged assumptions, exposed risks, and practical next steps.
Other1h
about
Bring me the problem before you have the answer.
I help founders, executives, and teams turn unclear business problems, emerging opportunities, and AI-generated plans into commercially grounded decisions and practical next steps.
I work across AI, business innovation, customer experience, strategy, partnerships, and execution. Connecting technology with customer needs, AI with human judgment, product with market, and strategy with action.
My background spans entrepreneurship, early e-commerce, invention, international marketing, partnerships, and customer experience. In 1999, I was building in e-commerce and filed patent applications concerning sales, ordering, delivery, and communication systems.
I later drove marketing initiatives and digital innovation for EF Education First across Europe, the Americas, and Asia, operating between hubs like London, Zurich, Mexico City, and São Paulo.
Today, I apply that operating experience to AI-enabled business innovation. I start with the fundamental shift, the business, the customer, the decision, or the opportunity.
Not technology looking for a problem.
Book me to:
• Challenge an AI strategy or business concept
• Evaluate AI initiatives and surface hidden assumptions or risks
• Envision and or refine new AI assisted customer journeys & plannings
• Structure your team’s operating model alongside AI
• Clarify critical trade-offs in high-stakes corporate decisions
My use of AI
I use frontier AI systems extensively to stress-test their real-world limits. OpenAI’s 2025 recap placed me globally among the earliest 1% of adopters and the top 1% by usage volume.
That combination of sustained adoption and intensive daily execution provides an active pulse on model evolution and delivers grounded foresight.
Bring me the problem before you have the answer.
experience
Innovation at LTimmB AI Consulting Ltda (Mar 2021 - Present)
Head of Marketing, Americas at EF Education First (Dec 2017 - Jan 2019)