services
ring me one business problem, AI strategy, or difficult commercial decision. In 60 minutes, we’ll challenge assumptions, expose blind spots, and determine your most useful next moves.
WHEN TO USE THIS
You have an AI-generated strategy, new idea, or complex situation, and need experienced human judgment before acting on it. No formal brief needed. Bring the problem.
WE WILL EXAMINE:
The Real Problem: What decision are you actually making?
Assumptions: What are you treating as true that isn't established?
Commercial Reality: Where can value actually be created?
Blind Spots: What could invalidate the strategy?
The Next Move: What must be tested, decided, or prioritized?
WHAT YOU LEAVE WITH
A clearer problem definition, challenged assumptions, exposed risks, and practical next steps.
Other45m
about
Bring me the problem before you have the answer.
I help founders, executives, teams, and people working with AI turn unclear business problems, emerging opportunities, and AI-generated plans into commercially grounded decisions and practical next steps
I work at the intersection of AI, business innovation, customer experience, strategy, partnerships, and commercial execution.
Often the real problem is not lack of information. It is connecting pieces that are being considered separately:
technology + customer need
AI + human judgment
product + market
strategy + execution
opportunity + commercial reality
That is where I work.
Book me when you need to:
- Challenge an AI-generated strategy, recommendation, or business plan.
- Evaluate whether an AI or business idea has a real customer and commercial case.
- Identify assumptions, risks, blind spots, and the next experiment behind an opportunity.
- Review a customer journey and determine where AI or technology could genuinely improve it.
- Structure a launch, partnership, value proposition, or new commercial initiative.
- Connect product, marketing, customer experience, partnerships, technology, and execution.
- Get an experienced outside operator to question a decision before significant time or money is committed.
What I bring
My experience spans *entrepreneurship, retail, early e-commerce, invention, international marketing, strategic partnerships, customer experience, and emerging technology.
In **1999**, I was already building in e-commerce and filed invention/patent applications concerning sales, ordering, delivery, and communication systems.
I later held international marketing and commercial leadership responsibilities with **EF Education First**, working across markets in the Americas and at the intersection of customers, partnerships, marketing, and growth.
Today I apply that operating experience to AI-enabled business innovation.
I do not approach AI as technology looking for a problem.
I start with the **business, customer, decision, or opportunity** and determine where technology creates meaningful leverage.
### What you get from me
I help determine:
**What is actually happening?**
**What are we assuming?**
**What matters commercially?**
**What are we missing?**
**What could fail?**
**What should happen next?**
The output may be a clearer decision, challenged assumptions, an opportunity assessment, prioritized actions, customer or market hypotheses, a business model adjustment, or a practical execution path.
AI experience
I use frontier AI systems extensively for research, analysis, strategy, scenario development, structured decision-making, and complex problem solving.
OpenAI's 2025 usage recap placed me among the first 1% of users and the top 1% by messages sent globally.
I consider that evidence of sustained hands-on experience with AI— not a substitute for professional experience or human judgment.
experience
Innovation at LTimmB AI Consulting Ltda (Mar 2021 - Present)
Head of Marketing, Americas at EF Education First (Dec 2017 - Jan 2019)