B2B Inside Sales & GTM Specialist
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I am Ivan Flecha, pursuing the goal of building a company with $500M in annual revenue. I have successfully scaled companies from scratch and later stages ($1M to $15M revenue) across various markets, including paid traffic agencies, sales consultancies, SaaS startups, and complex engineering services, both bootstrapped and funded. My focus is the lean mindset and structuring client acquisition, whether as the first salesperson or leading a 30-person sales team. My most challenging success was a cybersecurity startup, validating the MVP and generating the first $110k in MRR to secure a $1M USD SAFE, leading to $1.4MM in revenue and a $12MM pipeline in 10 months. Ivan Flecha | B2B Growth Architect & Revenue Engineer Core Focus: Scaling ventures from $1M to $15M ARR via lean, high-performance commercial machines. Expertise: GTM Strategy: Validated MVPs and secured $110k MRR for seed-stage startups (Cybersecurity/SaaS). Full-Stack Marketing: Mastery of Allbound funnels, Paid Media, and SEO integrated with high-complexity sales. Sales Leadership: Scaling teams (up to 30 people) and implementing "Land & Expand" models. Proven ROI: Built $12MM pipelines in <10 months and scaled ARR by 10x in multiple sectors (EdTech, Tech, Engineering). Tech Stack: CRM Architecture (HubSpot/Salesforce), Apollo.io, LinkedIn Sales Navigator, Google Ads, Meta Ads. Key Achievements: WIT Mídias (2021): Scaled ARR from R$120K to R$1.2MM in 10 months by designing the commercial structure and GTM narrative. MOTIM (2022): Increased revenue from R$6MM to R$10MM through process engineering and disciplined execution. OPT GEOSOLUTIONS (2023): Built the outbound engine from scratch, generating $\sim$R$3MM in under 12 months. ISMAC Cybersecurity (2024): Validated MVP, reached R$1.4MM in revenue + R$12MM pipeline in 10 months. TAGNA Technology (2025): Grew revenue from R$15MM to R$24MM over 18 months by building a commercial machine with a Land → Expand model.