Blaine Bassett

I help B2B companies tell better stories about complex products—and I’m equally comfortable tackling hands-on projects around the Bay Area. Marketing & Strategy: ∙ Go-to-market strategy: From positioning to sales enablement to launch execution ∙ Competitive intelligence: Deep-dive analysis that uncovers real differentiation ∙ Messaging frameworks: Translating technical capabilities into customer value ∙ Content creation: Everything from buyer personas to pitch decks to training materials My sweet spot: Early-stage to growth-stage B2B software, especially products that require educating the market or repositioning against incumbents. I’ve built GTM playbooks for AI products, enterprise software, and fintech solutions. Hands-On Work: ∙ Home improvement projects ∙ Moving assistance & logistics ∙ Event setup and support ∙ General labor and task completion ∙ Property maintenance (I own rental property in Colorado) Background: Product marketing leadership at Brex and Ironclad. Experience with competitive positioning, sales enablement, product launches, and strategic messaging. Also handy with tools and not afraid to get my hands dirty. Based in: San Francisco Available for: Fractional PMM work, competitive analysis, messaging workshops, GTM strategy consulting, sales enablement—plus physical projects, moving help, home repairs, and other tasks around the Bay Area.