Define market positioning and target segments Design pricing and monetization strategy Build launch roadmap from 0 to live Align product, engineering, marketing and ops for execution Set up acquisition channels and seller onboarding framework Track funnel performance, conversion and revenue metrics Optimize post-launch growth through data and experimentation
Go-to-market and product strategy professional with experience building and scaling digital marketplace and fintech products. Led end-to-end product development from concept to launch, including writing detailed requirements, designing booking and reschedule logic, payment and refund flows, and aligning with engineering, compliance, operations, and business teams. Worked on service marketplace expansion across gaming and digital services, developing seller acquisition frameworks, monetization models, and operational processes. Drove growth initiatives through funnel optimization, conversion analysis, pricing strategy, and performance tracking using data dashboards and analytics tools such as Tableau and Figma for product planning. Strong focus on execution, commercial impact, and turning complex ideas into structured, scalable systems.